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Ea's tagline for Dead space 2? "Your moms gunna hate it." Nice...
http://www.vg247.com/2011/01/16/new-vid ... d-space-2/

Edit: my 400th post. Awesome.

It sure is brilliant.

Marketing wise though, this might sector out the portion of the audience who must beg their moms to buy it.

pax.

Hmm...I don't really like that. Games are still kind of in a tight place for older audiences, since some non-gamers still feel like games are for kids. Games started growing up in the PS1 era, when it was finally not overly-nerdy to play games as an adult (game ratings and the start of adult-oriented content really helped). But taglines that are obviously aimed at a teen audience really don't help with adult's confidence that what they are doing is alright for an adult.

Maybe I am over-analyzing it, though

You're quite right Jack, not only does it inhibit the younger audience (moms buy their games), it also inhibits the adult market as well.

However creative and brilliant it is, you have to admit the intentions might backfire.

pax.

This ad campaign doesn't make me want to play the game. So i wonder if it works or not?

rockinliam wrote:This ad campaign doesn't make me want to play the game. So i wonder if it works or not?

Same here.

In todays marketplace, even getting your attention is hard, so they definitely score here. Leaving you with an emotional conviction to buy the game - not so much.

For some moms I guess it would have a high impact, medium negativity impression, for some other moms, they would probably laugh as well: again high impact but still neutral impression. The rest of us, we just sit and watch.

So there is definitely a negatively reacting section of the audience, and there might not even be a positive reacting section. It's getting your attention but not telling you to buy it.

pax.


p.s. Someone quote me on that

PaxBritannia wrote:The rest of us, we just sit and watch.

Brilliant, im hoping on getting it.

I'm pretty sure EA are also using battlefield heroe's to market dead space by putting dead space skins on the characters you play. It's a smart cross promotion method.