Gamification

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hallsofvallhalla
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Gamification

Post by hallsofvallhalla »

Anyone currently work with gamification in a business or had dealings?

I am working on a gamification platform for Call Centers.
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Miroidan
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Re: Gamification

Post by Miroidan »

What's Gamification? Never heard of
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vitinho444
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Re: Gamification

Post by vitinho444 »

If I'm not mistaken, Gamification is like turning something far away from a game, playable. An example I have is, imagine Facebook, it's not a game right? (not talking about it's apps). Imagine facebook had a feature to unlock profile pictures through puzzles like mixing parts of the picture. That's it I believe.
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hallsofvallhalla
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Re: Gamification

Post by hallsofvallhalla »

Gamification is the concept of applying game mechanics and game design techniques to engage and motivate people to achieve their goals.[1] Gamification taps into the basic desires and needs of the users impulses which revolve around the idea of Status and Achievement.
The research company Gartner predicts that by 2015, a gamified service for consumer goods marketing and customer retention will become as important as Facebook, eBay, or Amazon, and more than 70% of Global 2000 organizations will have at least one gamified application. [2]

Some examples

https://www.youtube.com/watch?v=_Pxl15v4Kuk


https://www.youtube.com/watch?v=5uygmvPwc_I

Companies use it to increase productivity, make work more fun. it is getting huge in Call Centers and such.
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vitinho444
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Re: Gamification

Post by vitinho444 »

Wow I loved Nitro... So cool, Imagine if companies used the point system to increase payment at the end of the week/month :O That would be that ultimate motivation.
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hallsofvallhalla
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Re: Gamification

Post by hallsofvallhalla »

That's what I am working on now. A platform to build this off of. It will also tie into large stores for rewards like Ebay, Wal-Mart, ect..
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vitinho444
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Re: Gamification

Post by vitinho444 »

Yeah very cool, like 500 points: 5$ gift card on ebay or something :P
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MikuzA
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Re: Gamification

Post by MikuzA »

hallsofvallhalla wrote:Anyone currently work with gamification in a business or had dealings?

I am working on a gamification platform for Call Centers.
Never thought it had a fancy word as a Gamification, but years ago when I was working in an Call Center, had several ideas on making 'shit job' more interesting with that behaviour.
Also had some influences of 'Achievement hunting', that how addicting it was to do something in repeat just to get an achievement. So thought about that also in my last job when working on a Retail Business to motivate the sales-people :D however, my IT boss wasn't that keen on the idea. I still would think it would impact a portion of people in an positive way ;)


ps. 'shit job' >> oh sorry for saying such nasty words, thanks for the filtering it's much more user-friendly now :D
Why so serious?

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Callan S.
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Re: Gamification

Post by Callan S. »

I'd think you'd turn to casinos to look at how they do it. They've been gamifying things for a long time.

And they know how to gamify something to really exploit the human psyche.

Ie, gamification isn't all...fun and games...there's a moral problematism to it. A moral responsibility - that can be easily overlooked while trying to improve the bottom line.
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hallsofvallhalla
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Re: Gamification

Post by hallsofvallhalla »

Completely agree. It is so easy to take it too far and game the souls from people so to speak.
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